Founded by Aura & Ivy in 2024, Aura & Ivy is a London-based womenswear label driven by a passion for timeless style and sustainability. Through creating pieces meant to be cherished for years, Aura & Ivy stands against the environmental impact of fast fashion and promotes a more mindful approach to clothing.

Our designs are crafted for versatility, empowering women to build a wardrobe that seamlessly adapts from work to leisure, day to night, and season to season. We hope to inspire other fashion brands to embrace this thoughtful path.

Happy shopping 🩵🩶

Aura & Ivy